SALES-DRIVEN STRATEGIES & MARKETING PROGRAMS
iCMO’s high-growth clients have disruptive opportunities with short timelines and limited resources. Let’s discuss how best to bring your transformative visions to market with our unique, multidisciplinary approach, which blends sales-driven philosophies and award-winning integrated marketing strategies. The payoff for outsourcing to an interim CMO? Your company will spend less to sell more — faster.
GO-TO-MARKET STRATEGIES
You’ve got a disruptive product and vision. iCMO can help you validate product-market fit, define your unique selling proposition and create your plan to acquire new customers.
Let us help you understand:
• Target Market & Industries
• Position vs. Competition
• Influencers and Decision-Makers
• Sales Channels & Partnering
• Pricing Model Optimization
POSITIONING & MESSAGING
iCMO can help you position your company and products in the minds of your prospective customers and help you differentiate versus your competition.
Let us help you develop:
• Buyer Persona Mapping
• Company & Products Positioning
• Brand Pillars, Promise, and Values
• Competitor “Sell Against” Messages
• Sales & VC Pitch Decks
DIGITAL MARKETING & LEAD GENERATION
iCMO helps you define your sales funnel and strategy for building a pipeline of high-quality sales leads through marketing automation, digital marketing and content marketing.
Let us help you with:
• Marketo/ Pardot/ Salesforce.com
• Digital Advertising: SEO, SEM, Retargeting
• Account-Based Marketing
• Email Lead Nurturing
• Events and Webinars
CONTENT MARKETING & COMMUNICATIONS
iCMO helps you plan and execute comprehensive programs that distribute valuable, relevant, and consistent PR and content marketing that educates, persuades and converts customers.
Let us help you with:
• Communications Strategy
• Content Themes & Frameworks
• Press Relations and Media Plans
• Industry Analyst Relations
• Social Media – videos, blogs, ads and posts
SALES AND PARTNER ENABLEMENT
iCMO can help you equip your direct sales and/or partners with improved processes and sales tools to prospect better, communicate more effectively and close more deals faster.
Let us help you with:
• Personas – Buyers/ Influencers
• Elevator Pitches & Call Scripts
• Responding to Objections
• Sales Collateral & Competitive Kill Sheets/ Tools
• Case Studies & References